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he European Union (EU) has made the issue of "sustainable consumption and production" (SCP) a priority in its latest regional cooperation strategy (2007-2013) and in 2008 the European Commission launched the SWITCH-Asia programme to help interested consumers, businesses and supporting associations switch to a more sustainable paradigm.

The goal of the European Commission’s SWITCH-Asia programme is to promote economic prosperity and help reduce poverty in Asia by encouraging a sustainable growth with low environmental impact from industries and consumers, in line with international environmental agreements and processes.

More specifically it aims to promote sustainable products, processes, services and consumption patterns in Asia by improving cooperation with European retailers, producer and consumer organizations and the public sector.

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