Founded with the primary goal of ensuring the conservation of local plant species, as well as developing and introducing a new variety of genetically improved species of plants that are more resistant to the local ecological environment in order to further save water consumption and lower existing maintenance costs.

Through our research and development efforts we are able to develop a variety of outdoor plants that are more resistant to the harsh weather conditions in the UAE and across the region, as well as looking to tackle the current high consumption of water and the high maintenance costs being incurred.